There is one hard and fast rule in generating income for your website: A steady flow of website traffic. If no one goes to your site, it hardly bares a chance of generating an income. Many sites have tried and failed in doing so, and these result in the site's demise. It takes money to maintain an income-generating site; it also takes money to make money.
But it doesn’t take a whole caboodle of cash to generate website traffic for your site, either!
Ever wonder how big-hit sites drive traffic to their site? Most of them are spending tons of money to drive traffic to their sites, investing in many advertising campaigns and different forms of marketing schemes and gimmicks. This is all worthwhile because, well, they are what they are now, high earning, big-hitting websites.
You don’t have to do this if you don’t really have their resources. There are many ways to generate low-cost website traffic without having to spend what you don’t have or can’t afford. Many people have banked on high-cost methods and have ended up losing their shirts over them.
Here I present to you the Top five ways to generate low-cost website traffic that could help your site a whole lot. Even if you only get a small percentage of successful visitors in to the client ratio it still works, especially if you get a high amount of website traffic.
1. Exchange Links
This is a sure and proven method. Rarely would you see a site where there is no link to another site? Many webmasters are willing to exchange links with one another so that they can produce more public awareness about their sites. You’ll soon see and feel the sudden upsurge of the traffic coming into your site from other sites.
A major prerequisite in exchanging links with other sites is having the same niche or content as the other site. They should share a common subject so that there is continuity in the provision of service and information about what interests your target traffic.
Exchanging links also boosts your chances of getting a high ranking in Search Engine results. It is common knowledge that Search Engines rank high on sites that have inbound and outbound theme-related links. With a good ranking position in the Search Engines, you will generate more traffic to your website without the high costs.
2. Traffic Exchange
This is like exchanging links but on a different higher level. This may cost a bit more than exchanging or trading links but could be made cheaper because you get to earn credits. You can use those credits when viewing others' traffic, while you earn credits when someone views yours.
Traffic exchange services are the viewing of another’s site or page. This is done vice versa where a site can view your site's contents and so can you to his or her site. You both benefit from each other's efforts to generate traffic.
Visitors from other sites can go to your pages and know more about your site as well as you can do with theirs. Once again, public awareness of your site's existence is boosted.
3. Write and Submit Articles
There are many E-zines and online encyclopedias on the Internet which provide free space for articles to be submitted. If you want to save costs, you can do the articles yourself. There are many freelance writers who are willing to write for you for a small fee but to save money, it is wise to do those articles yourself.
Write articles that are themed along with the niche of your site. Write something that you have expertise in so that when they read it, they can feel your knowledge about the subject and will be eager to go to your site. Write articles that produce tips and guidelines for the subject or niche your site has.
Include a resource box at the end of your article that can link them to your site. Write a little about yourself and your site. If you provide a light, information-laden and interesting article, they will go to your site for more.
If you want to leverage article submission, you can try paid services like http://www.articlemarketer.com
4. Using Google AdWords to Drive Laser-Targeted Traffic
This is a reason why E-commerce sites laser target certain groups of people and drive them to their sites to showcase their sites and products. Precision marketing is essential so that you can count on all the traffic on your site as potential customers.
Using Money to Make Money, it’s a common business notion that if you want to make money, you have to spend money. One good way of spending money for business gain is through advertising. Advertising brings in people because, through advertising, they know that there is such a company or product in existence.
With the right type of advertising, you can see the spurt of traffic growth to your site. With a high volume of traffic, even if only a small portion or percentage turns out to be buying customers, it is still a good average of profit-generating income.
Right now, one of the biggest advertising schemes that would be worth every cent using is Google’s AdWords (http://www.adwords.com/). The popularity of Google’s AdWords is very evident as you can see so many sites sporting this ad scheme.
In using Google's AdWords, you pay a certain fee depending on the number of keywords your ad is keyword sensitive to. Each time a person does a search in Google, the keywords or keywords used to generate ads on the side of Google are generated by the keywords they have assigned for their ads.
This method laser targets the traffic a site wants for its site. This also ensures that you are readily visible on the first page of a search result. Paying Google for this ad scheme ensures that your target group of people sees your ads. You drive your laser-targeted traffic to your site which provides for their needs and wants. You can also be sure that you can meet their demands and needs.
Aside from Google, you can also be featured in their other search networks, these include sites like Ask Jeeves, AOL Search, and Netscape. These sites also show AdWords ads that react to searches done by visitors.
There are also content networks and non-Search Engine sites that feature Google AdWords, which will also carry your ads. Your chosen keywords will determine which content network shall feature in your ad. Your chosen keywords will determine which content network shall feature in your ad. The frequency of your ad shall also be determined by your allowed budget.
5. Laser Targeting your Traffic
To get a good number or estimate of the traffic-to-buying customer ratio it is good to laser target your traffic. Laser Targeting your Traffic: To get a good number or estimate of the traffic-to-buying customer ratio it is good to laser target your traffic. This will show you how effective your utilization of Google AdWords is.
Drive laser-targeted traffic to your site by using keywords or keyword phrases for your Google AdWords that pertain to your company and to your products. There are many online Internet tools that can help you in choosing keywords and keyword phrases that are currently in demand that could help drive laser-targeted traffic to your site.
With your Google AdWords ad, you are assured that every click of your ad is a potential customer that is precisely looking or interested in what you have to offer. Make sure that your Google AdWords ad has the right keywords so that you can drive your laser-targeted traffic to your site.
Using Google AdWords to help boost the drive to increase laser-targeted traffic will prove to be very beneficial as many other companies can attest to. The benefits are high with the cost relatively justifiable.
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